Made In is the leading direct-to-consumer provider of cookware equipment to the millennials generation. A first mover in the kitchen category, Made In is a digitally native kitchen brand that matches the authenticity of its supply chain to the emotional aspect of cooking. Based in Austin TX, it designs and sources premium kitchen tools with a story. Each item is made with materials thoughtfully sourced in the United States and France.
Made In rides on the millennials trend, to celebrate casual dining moments with their peers or loved ones in the comfort of their homes. By leveraging the Direct to Consumer and Digital trends, they differentiate from retail-focused and over-priced legacy players. They aim to raise the standards in the kitchen category, through chef’s inputs and by replacing uninspiring brands and outdated experiences.
“It is very exciting to join Made In founders and support the acceleration of their growth plan. I was very impressed by their carefully curated selection of high-quality products, their combined expertise in eCommerce and data analytics, not mentioning their authentic 100-year-old family background in the kitchen supply business” declares Eric Lepleux, Founder and Managing Partner of Fabulous Brands.
“We were impressed by Eric’s track record, his global network and brand building skills and it is great to count on him and his team at this most exciting stage of our growth.” says Chip Malt, co-Founder and CEO.