Based in San Francisco, True Botanicals has created the world first “Made Safe” certified luxury skincare line. As a digital-first direct brand, it leverages technology and transparency to develop a deeper connection with its health and environment minded customers.
True Botanicals was founded by Hillary Peterson, a health-focused fashion and beauty professional, who has invested 8 years to study botanicals and their healing powers, consult with the world’s leading green chemists and sustainability experts.
CEO Christina Mace-Turner is a former Apple and Flipboard executive, who knows how to leverage technology to transform consumer experiences.
It manufactures and distributes a unique set of high-priced nontoxic luxury skincare products: Cleansers, Face Oils, Serums & Treatments, Hair & Body Bath, Eyes & Lips, Sunscreens and Mists.
The authenticity of its products, its overall digital expertise and proprietary user algorithm make True Botanicals luxury cosmetics ranges completely tailored to the needs and values of millennial consumers