Changing Consumer Trends

Changing Consumer Trends

Legacy brands have lost touch with new buyers and are desperate to try and capture the younger customer

Millennials do not care about the physical store or mall any more, but instead value genuine and interactive brands

Affordable luxury emphasizes value and quality, facilitates emotions and disruptions, allows for human touch and sustainability

New brand concepts focus on exclusivity, highly impactful distribution, US authenticity, and a curated or influencer-based promotion

Value of using social media to acquire new customers and grow economics is key

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